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Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your healthcare organization.

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December 1, 2006 - Issue 12 - View Full Issue
   Several Internet sites keep hospital patients connected with friends and family
   Information, partnerships ensure marketing success and HIPAA compliance
November 1, 2006 - Issue 11 - View Full Issue
   Kaiser's kidney scandal highlights the need for effective image repair strategie
   For small hospitals, online marketing beats mass media
October 1, 2006 - Issue 10 - View Full Issue
   The advent of the consumer-patient
   Don't let privacy laws get in the way of your marketing plans
   Don't get disconnected: 10 steps to bridge the language divide
September 1, 2006 - Issue 9 - View Full Issue
   Consumer-driven plans make for new provider-patient marketing opportunities
   Leadership turnover: Don't lose sight of market strategy
August 1, 2006 - Issue 8 - View Full Issue
   Standardized survey helps hospitals gauge service and improve quality
   Operations, customer relations, quality are keys to setting your organization
July 1, 2006 - Issue 7 - View Full Issue
   Out of the waiting room . . . and into the inbox
   Are you ready for the next big thing in under-65 health insurance marketing?
June 1, 2006 - Issue 6 - View Full Issue
   Communicate your brand with color
May 1, 2006 - Issue 5 - View Full Issue
   Log on to the benefits of Internet access for patients, visitors, and vendors
   Paying employees too little can be costly
April 1, 2006 - Issue 4 - View Full Issue
   Focus on physician satisfaction to improve quality, customer service
   Building a leadership infrastructure: The next step in hospital systems
March 1, 2006 - Issue 3 - View Full Issue
   Magnet makes an attractive marketing tool
   Casting a wide ’net for tech-savvy consumers with Podcasts
February 1, 2006 - Issue 2 - View Full Issue
   The hospitalist advantage: In-hospital docs give organizations a marketing edge
   Pay for performance gets results and spurs development
January 1, 2006 - Issue 1 - View Full Issue
   Give the baby boomers what they want
   Ten entrepreneurial steps to enhance hospitals’ long-term sustainability
   Congressional spotlight shines on NIH researcher conflicts of interest