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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. December 31, 2008 - Issue 51
   2009: Is it Over Yet? December 17, 2008 - Issue 50
   The Ghost of Healthcare Marketing Columns Past December 10, 2008 - Issue 49
   Twitter a Healthcare Marketing Tool? Maybe. December 3, 2008 - Issue 48
   Marketing to Diverse Populations? Get Real. November 19, 2008 - Issue 47
   Are You Ready for Some Marketing Magic? November 12, 2008 - Issue 46
   Talking 'Bout Doc Generations November 5, 2008 - Issue 45
   Why Quality Doesn't Matter October 29, 2008 - Issue 44
   Looking at Marketing Through the CEO's Eyes October 22, 2008 - Issue 43
   ROI Stories: A Wealth of Information October 15, 2008 - Issue 42
   Conquer Your Fear of ROI October 8, 2008 - Issue 41
   Picture This: Creating a More Flattering Image of your Hospital October 1, 2008 - Issue 40
   Pond Scum or Citron: What Color is Your Hospital? September 24, 2008 - Issue 39
   Notes from SHSMD: The Economy, Strategic Planning, and a Little Gossip September 17, 2008 - Issue 38
   2012 Vision: The Future of Healthcare Marketing September 10, 2008 - Issue 37
   You Need a Different Differentiator September 3, 2008 - Issue 36
   Marketing Mortality Rates August 27, 2008 - Issue 35
   When You Assume . . .You Alienate Boomer Women August 20, 2008 - Issue 34
   Healthcare’s Dirty (Business) Secret August 13, 2008 - Issue 33
   The ROI of Being Nice August 6, 2008 - Issue 32
   The ROI of Avoiding Bad PR July 30, 2008 - Issue 31
   A Year of Healthcare Marketing July 23, 2008 - Issue 30
   Checking in with Cleveland Clinic’s Chief Experience Officer July 16, 2008 - Issue 29
   A Different View of Healthcare Marketing July 9, 2008 - Issue 28
   Marketing a (Very) Sensitive Issue June 25, 2008 - Issue 27
   Embrace Your Place in the Healthcare Market June 18, 2008 - Issue 26
   Spies Like Us: Physicians and Undercover Patients June 11, 2008 - Issue 25
   Readers Write June 4, 2008 - Issue 24
   Online Ranking Sites Still Lacking May 28, 2008 - Issue 23
   When it Comes to Bad Ads, Nothing Compares to CMS Campaign May 21, 2008 - Issue 22
   Is Your Boss Advertising for Your Job? May 14, 2008 - Issue 21
   What’s In, What’s Out May 7, 2008 - Issue 20
   A Custom Call-to-Action April 30, 2008 - Issue 19
   The Relative Merits of Non-Boomer Customers April 23, 2008 - Issue 18
   How to Clean up Your Image in Just Three Easy Steps April 16, 2008 - Issue 17
   Readers Write April 9, 2008 - Issue 16
   The New Marketing Mix April 2, 2008 - Issue 15
   Word-of-Mouth with a Bullhorn March 26, 2008 - Issue 14
   Extinguishing False Marketing Claims March 19, 2008 - Issue 13
   Abercrombie & Backlash March 12, 2008 - Issue 11
   Consumer Revolution, Evolution, or Devolution? March 5, 2008 - Issue 10
   Seven Simple Ways to Improve Physician Relations February 27, 2008 - Issue 9
   Swimming Pools, Movie Stars, and Physician Relations February 20, 2008 - Issue 8
   Monkey Business February 13, 2008 - Issue 7
   What Works For You February 6, 2008 - Issue 6
   Not-So-Super Ads January 30, 2008 - Issue 5
   Saints, Sinners, and Bringers of Dinner January 23, 2008 - Issue 4
   Drug Logo Overdose January 16, 2008 - Issue 3
   Image Crisis January 9, 2008 - Issue 2
   Readers Write January 2, 2008 - Issue 1
   Looking Forward to 2008