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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 31, 2008 - Issue 51
   2009: Is it Over Yet?
December 17, 2008 - Issue 50
   The Ghost of Healthcare Marketing Columns Past
December 10, 2008 - Issue 49
   Twitter a Healthcare Marketing Tool? Maybe.
December 3, 2008 - Issue 48
   Marketing to Diverse Populations? Get Real.
November 19, 2008 - Issue 47
   Are You Ready for Some Marketing Magic?
November 12, 2008 - Issue 46
   Talking 'Bout Doc Generations
November 5, 2008 - Issue 45
   Why Quality Doesn't Matter
October 29, 2008 - Issue 44
   Looking at Marketing Through the CEO's Eyes
October 22, 2008 - Issue 43
   ROI Stories: A Wealth of Information
October 15, 2008 - Issue 42
   Conquer Your Fear of ROI
October 8, 2008 - Issue 41
   Picture This: Creating a More Flattering Image of your Hospital
October 1, 2008 - Issue 40
   Pond Scum or Citron: What Color is Your Hospital?
September 24, 2008 - Issue 39
   Notes from SHSMD: The Economy, Strategic Planning, and a Little Gossip
September 17, 2008 - Issue 38
   2012 Vision: The Future of Healthcare Marketing
September 10, 2008 - Issue 37
   You Need a Different Differentiator
September 3, 2008 - Issue 36
   Marketing Mortality Rates
August 27, 2008 - Issue 35
   When You Assume . . .You Alienate Boomer Women
August 20, 2008 - Issue 34
   Healthcare’s Dirty (Business) Secret
August 13, 2008 - Issue 33
   The ROI of Being Nice
August 6, 2008 - Issue 32
   The ROI of Avoiding Bad PR
July 30, 2008 - Issue 31
   A Year of Healthcare Marketing
July 23, 2008 - Issue 30
   Checking in with Cleveland Clinic’s Chief Experience Officer
July 16, 2008 - Issue 29
   A Different View of Healthcare Marketing
July 9, 2008 - Issue 28
   Marketing a (Very) Sensitive Issue
June 25, 2008 - Issue 27
   Embrace Your Place in the Healthcare Market
June 18, 2008 - Issue 26
   Spies Like Us: Physicians and Undercover Patients
June 11, 2008 - Issue 25
   Readers Write
June 4, 2008 - Issue 24
   Online Ranking Sites Still Lacking
May 28, 2008 - Issue 23
   When it Comes to Bad Ads, Nothing Compares to CMS Campaign
May 21, 2008 - Issue 22
   Is Your Boss Advertising for Your Job?
May 14, 2008 - Issue 21
   What’s In, What’s Out
May 7, 2008 - Issue 20
   A Custom Call-to-Action
April 30, 2008 - Issue 19
   The Relative Merits of Non-Boomer Customers
April 23, 2008 - Issue 18
   How to Clean up Your Image in Just Three Easy Steps
April 16, 2008 - Issue 17
   Readers Write
April 9, 2008 - Issue 16
   The New Marketing Mix
April 2, 2008 - Issue 15
   Word-of-Mouth with a Bullhorn
March 26, 2008 - Issue 14
   Extinguishing False Marketing Claims
March 19, 2008 - Issue 13
   Abercrombie & Backlash
March 12, 2008 - Issue 11
   Consumer Revolution, Evolution, or Devolution?
March 5, 2008 - Issue 10
   Seven Simple Ways to Improve Physician Relations
February 27, 2008 - Issue 9
   Swimming Pools, Movie Stars, and Physician Relations
February 20, 2008 - Issue 8
   Monkey Business
February 13, 2008 - Issue 7
   What Works For You
February 6, 2008 - Issue 6
   Not-So-Super Ads
January 30, 2008 - Issue 5
   Saints, Sinners, and Bringers of Dinner
January 23, 2008 - Issue 4
   Drug Logo Overdose
January 16, 2008 - Issue 3
   Image Crisis
January 9, 2008 - Issue 2
   Readers Write
January 2, 2008 - Issue 1
   Looking Forward to 2008