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Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your healthcare organization.

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December 1, 2008 - Issue 12 - View Full Issue
   Rewarding more than just a pretty advertisement
   How can marketers create genuine patient experiences?
   Gain intelligence before, during joint ventures
   Social media: New avenue to two-way relationships
   Translate your way to more comprehensive marketing
   Grassroots internal initiative goes green
November 1, 2008 - Issue 11 - View Full Issue
   Off-limits advertising
   Strong support, financials can help a hospital stay independent
   Marketing to boomer women
   Announcing the winners of the 2008 HealthLeaders Media Marketing Awards
October 1, 2008 - Issue 10 - View Full Issue
   TV spots document the hospital experience
   Forming regional relationships requires internal preparation
   Your market research options
   Sweet charity 2.0
   A shocking stroke of stunts
September 1, 2008 - Issue 9 - View Full Issue
   Behind waiting room lines
   Should marketers abandon the practice of mystery shopping?
   Creating a real community via the virtual world
   Boomers: Don't advertise to them, engage them
   Changing a culture of optionality to one of accountability
   Be careful not to neglect your 'regulars'
August 1, 2008 - Issue 8 - View Full Issue
   Online wait times give patients a say in their care
   The battle for healthcare marketing's holy grail
   Hospital's grassroots campaign sways state legislature
   Know your market, collect the right data to grow your event
July 1, 2008 - Issue 7 - View Full Issue
   Striving to turn searchers into patients
   Why is healthcare so behind in Web 2.0?
   International hospitals win patients with quality, experience
   In a sea of controversy, blogs can be life rafts
   Does your marketing have the energy of lightning?
June 1, 2008 - Issue 6 - View Full Issue
   Relationships key to reaching cultural groups
   High employee morale leads to high patient satisfaction
   Talking to consumers can take your Web site to new levels
   How to fix an underperforming healthcare Web site
   Consumerism, your call center, and the new consumer
May 1, 2008 - Issue 5 - View Full Issue
   Wellness programs a 'gateway' to new patients
   Color and characters pump campaigns' hearts
   Why is marketing cancer/oncology services so difficult?
   Using incentives to ignite consumer-directed healthcare
April 1, 2008 - Issue 4 - View Full Issue
   Fundraising, marketing, and the privacy rule
   What can healthcare marketers learn from other industries?
   A Marketer's Guide to Brand Strategy: Three branding myths
   Emerging market opportunity: Musculoskeletal services
   Teamwork helps build relationships with physicians
March 1, 2008 - Issue 3 - View Full Issue
   Marketing to the next generation of patients
   Mystery shoppers take the mystery out of the patient experience
   Make data reporting successful at your hospital
February 1, 2008 - Issue 2 - View Full Issue
   What is your brand really worth?
   Big city names head west to community hospitals
   Hospitals find success through strategic affiliations
   Patient safety: On the marketing and strategic radar screen
January 1, 2008 - Issue 1 - View Full Issue
   Wound care builds revenue for hospitals
   Honors and ideas highlight first Marketing Awards
   Small hospital creativity shines in video contest
   To reach men, talk to their wives