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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 30, 2009 - Issue 48
   Healthcare Marketing in 2009: The Year in Review
December 16, 2009 - Issue 47
   Making Healthcare Better with Patient Engagement
December 9, 2009 - Issue 46
   Four Ways to Make Patient Experience Stick
December 2, 2009 - Issue 45
   Patient Experience: Four Benefits and Five Priorities
November 18, 2009 - Issue 44
   Healthcare Marketers: Out of the Patient Experience Picture?
November 11, 2009 - Issue 43
   Lies, Damn Lies, and Swine Flu Marketing Claims
November 4, 2009 - Issue 42
   To Prepare for the New Normal, Marketers Must Show Strategic Value
October 28, 2009 - Issue 41
   Patient Experience: 'The Wisdom is in this Room'
October 21, 2009 - Issue 40
   HealthLeaders Media's 2009 Marketing Event Honors Healthcare Advertising Campaigns That Work
October 14, 2009 - Issue 39
   How Experience Spurs Even Lazy, Passive Patients into Action
October 7, 2009 - Issue 38
   The Care and Feeding of the (Sometimes Annoying) Millennials
September 30, 2009 - Issue 37
   Nurse White and the Seven Requisition Forms
September 23, 2009 - Issue 36
   When Nobody Knows Your Name
September 16, 2009 - Issue 35
   In the Future, It's All About the Patient's Experience
September 9, 2009 - Issue 34
   Employee Engagement, Participation Help Spread the Flu Shot Message
September 2, 2009 - Issue 33
   Challenges to Marketing New Patient-Centered Technologies Ahead
August 26, 2009 - Issue 32
   Lemonade, Anyone? The Upside of Marketing Healthcare in a Recession
August 19, 2009 - Issue 31
   In Healthcare Reform Ad Wars, One Tactic Emerging as Winner
August 12, 2009 - Issue 30
   Pro-Healthcare Reform Ads Suffering an 'Identical Crisis'
August 5, 2009 - Issue 29
   Scare Tactics the Standard for Anti-Healthcare Reform Ads
July 29, 2009 - Issue 28
   Hospital That Deported Patient Vindicated, but will Ruling Counteract Bad PR?
July 22, 2009 - Issue 27
   By the Numbers: Evidence Mounting of Increase Importance of Patient Experience, Healthcare Consumerism
July 15, 2009 - Issue 26
   Climbing the Mountain of Social Media Buy-In
July 8, 2009 - Issue 25
   In Just One Year, New Media Marketing has Come a Long Way, Baby
June 24, 2009 - Issue 24
   Community Benefit Reporting: What It's Not Might Surprise You
June 17, 2009 - Issue 23
   Advanced Imaging as a Marketing Tool: Do You Really Need All Those Extra Slices?
June 10, 2009 - Issue 22
   Social Media and Employee Communications: An Opportunity to Experiment
June 3, 2009 - Issue 21
   Healthcare and Social Media: The Benefits Win Out
May 20, 2009 - Issue 20
   Nasty or Nice: How Do You Grow Market Share?
May 13, 2009 - Issue 19
   Hospitals Increasing Focus on Patient Satisfaction, but Questions Remain
May 6, 2009 - Issue 18
   A Dozen Low- or No-cost Ways to Engage Employees, Community
April 29, 2009 - Issue 17
   Docs Prefer ePromotion, But Does Pharma Tactic Translate to Hospitals?
April 22, 2009 - Issue 16
   Educate Patients to Improve Both Patient and Physician Satisfaction
April 15, 2009 - Issue 15
   The Expanding Healthcare Market: Can Your Small Hospital Compete With the Big Guys?
April 8, 2009 - Issue 14
   Heads Up, Marlo Thomas: FTC is Planning New Rules on Ad Testimonials, Endorsements
April 1, 2009 - Issue 13
   Down Economy Provides Opportunities to Improve Physician Relations
March 25, 2009 - Issue 12
   To Get More Media Coverage, Think More Like the Media
March 18, 2009 - Issue 11
   Don't Let Bailouts, Economy Erode Your Hospital's Reputation
March 11, 2009 - Issue 10
   ROI: How do Healthcare Marketers Measure Up?
March 4, 2009 - Issue 9
   Take a Team Approach to Internal Communications, Recruitment
February 25, 2009 - Issue 8
   What Message is Your Recruitment Web Page Sending?
February 18, 2009 - Issue 7
   OK, We're on Facebook. Now What?
February 11, 2009 - Issue 6
   Passive or Aggressive? What's Your Physician Relations Strategy?
February 4, 2009 - Issue 5
   It's Time to Re-envision Your Vision Statement
January 28, 2009 - Issue 4
   Enough About You, Let's Talk About Personal Branding
January 21, 2009 - Issue 3
   Overcome Your Fears about Community Benefit Reporting and Form 990H
January 14, 2009 - Issue 2
   Self Help: Set Your Marketing Priorities
January 7, 2009 - Issue 1
   100 Ways for Hospitals, Health Systems to Twitter