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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 29, 2010 - Issue 50
    Bone Marrow Registry Campaign Runs Afoul of AGs
December 15, 2010 - Issue 49
    Retail Health Proves Profitable for Health Systems
December 8, 2010 - Issue 48
    What Healthcare Marketers Can Learn from Elliott Fisher
November 17, 2010 - Issue 44
    5 Questions About Community Engagement
November 10, 2010 - Issue 43
    Digital or Traditional, Campaign Messaging Is Paramount
November 3, 2010 - Issue 42
    3 Steps to Reach the Wireless Patient
October 27, 2010 - Issue 41
    Marketing Leaders Should Grab the Patient Experience Wheel
October 20, 2010 - Issue 40
    Why Social Spending Makes Sense for Healthcare
October 13, 2010 - Issue 39
    5 Hospital CEOs Who Get It
October 6, 2010 - Issue 38
    Lexington Medical Center Puts a New Spin on Video Testimonials
September 29, 2010 - Issue 37
    Invest in Interactive Media to Enhance Patient Experience
September 22, 2010 - Issue 36
    Involve Physicians in Campaign Strategy
September 15, 2010 - Issue 35
    Stop Waiting for Emerging Media to Emerge
September 8, 2010 - Issue 34
    Rush University Medical Center Lets Its Doctors Do The Talking
September 1, 2010 - Issue 33
    Three Reasons to Market Your ED Wait Times
August 25, 2010 - Issue 32
    Reaching the Real Referral Decision Makers
August 18, 2010 - Issue 31
    Embrace Physician Rating Sites, Improve Patient Experience
August 11, 2010 - Issue 30
    Sifting Through the Static to Find the True Campaign Message
August 4, 2010 - Issue 29
    Unscripted Doctors and Other Takeaways from "Boston Med"
July 28, 2010 - Issue 28
    Lessons from European Healthcare Marketing (Or the Lack Thereof)
July 21, 2010 - Issue 27
    For More Satisfied Patients, Try an Online Portal
July 14, 2010 - Issue 26
    When Marketing Clinical Technology, It’s All or Nothing
June 30, 2010 - Issue 25
    Why Marketers Should Care About the Strategic Halo
June 23, 2010 - Issue 24
    Extracting Hard Data from Facebook Campaigns
June 16, 2010 - Issue 23
    Time to Break the Taboo of Wooing Well-insured Patients
June 9, 2010 - Issue 22
    Streamline Service Lines to Avert Brand Identity Crisis
May 26, 2010 - Issue 21
    Healthcare Organizations Stay Competitive with Branded Mobile Sites
May 19, 2010 - Issue 20
    In Defense of Grady: Why Marketing May Revive the Struggling Hospital
May 12, 2010 - Issue 19
    Emotional Advertising is Still Most Effective
May 5, 2010 - Issue 18
    Campaign Microsites No Longer Optional
April 28, 2010 - Issue 17
    Beth Israel’s Transparency-Touting Levy Apologizes for Doing Something to Someone
April 21, 2010 - Issue 16
    Three Southern Idioms Healthcare Marketers Should Live By
April 14, 2010 - Issue 15
    How Tweeting and Friending Can Benefit Doctor-Patient Communication
April 7, 2010 - Issue 14
    Gasps and Giggles: When It’s Okay to Break from Traditional Healthcare Advertising
March 31, 2010 - Issue 13
    Patient Outreach Starts Earlier Than You Think
March 24, 2010 - Issue 12
    Entice Docs with Digital Communication Tactics
March 17, 2010 - Issue 11
    Six Reasons Proposed Hospital Advertising Ban Will Never Pass
March 10, 2010 - Issue 10
    Lessons in Patient Experience from 'The Office'
March 3, 2010 - Issue 9
    Successful Physician Retention Must Start During Recruitment
February 24, 2010 - Issue 8
    How Hive Marketing Can Save Social Media for Healthcare
February 17, 2010 - Issue 7
    CEOs' View of Marketing: Cloudy with a Chance of Opportunity
February 10, 2010 - Issue 6
    Three Ways Text Messages Can Improve Healthcare Marketing
February 3, 2010 - Issue 5
    If You Could Tell the CEO One Thing About Marketing, What Would it Be?
January 27, 2010 - Issue 4
    The State of Healthcare Marketing ROI
January 20, 2010 - Issue 3
    Coakley’s Failed Senate Bid: Four Lessons for Healthcare Marketers
January 13, 2010 - Issue 2
    Words of Wisdom on Getting Advice from Outside Industries
January 6, 2010 - Issue 1
    Amidst Upheaval, Marketers Must Retain Focus on the Patient in 2010

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