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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 29, 2010 - Issue 50
   Bone Marrow Registry Campaign Runs Afoul of AGs
December 15, 2010 - Issue 49
   Retail Health Proves Profitable for Health Systems
December 8, 2010 - Issue 48
   What Healthcare Marketers Can Learn from Elliott Fisher
November 17, 2010 - Issue 44
   5 Questions About Community Engagement
November 10, 2010 - Issue 43
   Digital or Traditional, Campaign Messaging Is Paramount
November 3, 2010 - Issue 42
   3 Steps to Reach the Wireless Patient
October 27, 2010 - Issue 41
   Marketing Leaders Should Grab the Patient Experience Wheel
October 20, 2010 - Issue 40
   Why Social Spending Makes Sense for Healthcare
October 13, 2010 - Issue 39
   5 Hospital CEOs Who Get It
October 6, 2010 - Issue 38
   Lexington Medical Center Puts a New Spin on Video Testimonials
September 29, 2010 - Issue 37
   Invest in Interactive Media to Enhance Patient Experience
September 22, 2010 - Issue 36
   Involve Physicians in Campaign Strategy
September 15, 2010 - Issue 35
   Stop Waiting for Emerging Media to Emerge
September 8, 2010 - Issue 34
   Rush University Medical Center Lets Its Doctors Do The Talking
September 1, 2010 - Issue 33
   Three Reasons to Market Your ED Wait Times
August 25, 2010 - Issue 32
   Reaching the Real Referral Decision Makers
August 18, 2010 - Issue 31
   Embrace Physician Rating Sites, Improve Patient Experience
August 11, 2010 - Issue 30
   Sifting Through the Static to Find the True Campaign Message
August 4, 2010 - Issue 29
   Unscripted Doctors and Other Takeaways from "Boston Med"
July 28, 2010 - Issue 28
   Lessons from European Healthcare Marketing (Or the Lack Thereof)
July 21, 2010 - Issue 27
   For More Satisfied Patients, Try an Online Portal
July 14, 2010 - Issue 26
   When Marketing Clinical Technology, It’s All or Nothing
June 30, 2010 - Issue 25
   Why Marketers Should Care About the Strategic Halo
June 23, 2010 - Issue 24
   Extracting Hard Data from Facebook Campaigns
June 16, 2010 - Issue 23
   Time to Break the Taboo of Wooing Well-insured Patients
June 9, 2010 - Issue 22
   Streamline Service Lines to Avert Brand Identity Crisis
May 26, 2010 - Issue 21
   Healthcare Organizations Stay Competitive with Branded Mobile Sites
May 19, 2010 - Issue 20
   In Defense of Grady: Why Marketing May Revive the Struggling Hospital
May 12, 2010 - Issue 19
   Emotional Advertising is Still Most Effective
May 5, 2010 - Issue 18
   Campaign Microsites No Longer Optional
April 28, 2010 - Issue 17
   Beth Israel’s Transparency-Touting Levy Apologizes for Doing Something to Someone
April 21, 2010 - Issue 16
   Three Southern Idioms Healthcare Marketers Should Live By
April 14, 2010 - Issue 15
   How Tweeting and Friending Can Benefit Doctor-Patient Communication
April 7, 2010 - Issue 14
   Gasps and Giggles: When It’s Okay to Break from Traditional Healthcare Advertising
March 31, 2010 - Issue 13
   Patient Outreach Starts Earlier Than You Think
March 24, 2010 - Issue 12
   Entice Docs with Digital Communication Tactics
March 17, 2010 - Issue 11
   Six Reasons Proposed Hospital Advertising Ban Will Never Pass
March 10, 2010 - Issue 10
   Lessons in Patient Experience from 'The Office'
March 3, 2010 - Issue 9
   Successful Physician Retention Must Start During Recruitment
February 24, 2010 - Issue 8
   How Hive Marketing Can Save Social Media for Healthcare
February 17, 2010 - Issue 7
   CEOs' View of Marketing: Cloudy with a Chance of Opportunity
February 10, 2010 - Issue 6
   Three Ways Text Messages Can Improve Healthcare Marketing
February 3, 2010 - Issue 5
   If You Could Tell the CEO One Thing About Marketing, What Would it Be?
January 27, 2010 - Issue 4
   The State of Healthcare Marketing ROI
January 20, 2010 - Issue 3
   Coakley’s Failed Senate Bid: Four Lessons for Healthcare Marketers
January 13, 2010 - Issue 2
   Words of Wisdom on Getting Advice from Outside Industries
January 6, 2010 - Issue 1
   Amidst Upheaval, Marketers Must Retain Focus on the Patient in 2010