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December 29, 2010
Bone Marrow Registry Campaign Runs Afoul of AGs
December 15, 2010
Retail Health Proves Profitable for Health Systems
December 8, 2010
What Healthcare Marketers Can Learn from Elliott Fisher
December 1, 2010
Growing eHealth Segment Creates Opportunities for Marketers
November 17, 2010
Five Questions About Community Engagement
November 10, 2010
Digital or Traditional, Campaign Messaging Is Paramount
November 3, 2010
3 Steps to Reach the Wireless Patient
October 27, 2010
Marketing Leaders Should Grab the Patient Experience Wheel
October 20, 2010
Why Social Spending Makes Sense for Healthcare
October 13, 2010
5 Hospital CEOs Who Get It
October 6, 2010
Lexington Medical Center Puts a New Spin on Video Testimonials
September 29, 2010
Invest in Interactive Media to Enhance Patient Experience
September 22, 2010
Involve Physicians in Campaign Strategy
September 15, 2010
Stop Waiting for Emerging Media to Emerge
September 8, 2010
Rush University Medical Center Lets Its Doctors Do The Talking
September 1, 2010
3 Reasons to Market Your ED Wait Times
August 25, 2010
Reaching the Real Referral Decision Makers
August 18, 2010
Embrace Physician Rating Sites, Improve Patient Experience
August 11, 2010
Sifting Through the Static to Find the True Campaign Message
August 4, 2010
Unscripted Doctors and Other Takeaways from "Boston Med"
July 28, 2010
Lessons from European Healthcare Marketing (Or the Lack Thereof)
July 21, 2010
For More Satisfied Patients, Try an Online Portal
July 14, 2010
When Marketing Clinical Technology, It’s All or Nothing
June 30, 2010
Why Marketers Should Care About the Strategic Halo
June 23, 2010
Extracting Hard Data from Facebook Campaigns
June 16, 2010
Time to Break the Taboo of Wooing Well-insured Patients
June 9, 2010
Streamline Service Lines to Avert Brand Identity Crisis
May 26, 2010
Healthcare Organizations Stay Competitive with Branded Mobile Sites
May 19, 2010
In Defense of Grady: Why Marketing May Revive the Struggling Hospital
May 12, 2010
Emotional Advertising is Still Most Effective
May 5, 2010
Campaign Microsites No Longer Optional
April 28, 2010
Beth Israel's Transparency-Touting Levy Apologizes for Doing Something to Someone
April 21, 2010
Three Southern Idioms Healthcare Marketers Should Live By
April 13, 2010
How Tweeting and Friending Can Benefit Doctor-Patient Communication
April 7, 2010
Gasps and Giggles: When It’s Okay to Break from Traditional Healthcare Advertising
March 31, 2010
Patient Outreach Starts Earlier Than You Think
March 24, 2010
Entice Docs with Digital Communication Tactics
March 17, 2010
Six Reasons Proposed Hospital Advertising Ban Will Never Pass
March 10, 2010
Lessons in Patient Experience from 'The Office'
March 3, 2010
Successful Physician Retention Must Start During Recruitment
February 24, 2010
How Hive Marketing Can Save Social Media for Healthcare
February 17, 2010
CEOs' View of Marketing: Cloudy with a Chance of Opportunity
February 10, 2010
Three Ways Text Messages Can Improve Healthcare Marketing
February 3, 2010
If You Could Tell the CEO One Thing About Marketing, What Would it Be?
January 27, 2010
The State of Healthcare Marketing ROI
January 20, 2010
Coakley's Failed Senate Bid: Four Lessons for Healthcare Marketers
January 13, 2010
Words of Wisdom on Getting Advice from Outside Industries
January 6, 2010
Amidst Upheaval, Marketers Must Retain Focus on the Patient in 2010