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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 28, 2011 - Issue 49
   What’s in a Name? Your Organization’s Identity
December 14, 2011 - Issue 48
   Smartphone Apps Bolster Patient Engagement
December 7, 2011 - Issue 47
   Partner With Retail Clinics to Boost Brand, Downstream Revenue
November 30, 2011 - Issue 46
   3 Keys to Recruiting Employed Physicians
November 16, 2011 - Issue 45
   4 YouTube Best Practices for Healthcare Marketers
November 9, 2011 - Issue 44
   Virtual Call to Action Rallies Community Support
November 2, 2011 - Issue 43
   3 Takeaways from an EHR Internal Communications Strategy
November 2, 2011 - Issue 43
   3 Takeaways from an EHR Internal Communications Strategy
October 26, 2011 - Issue 42
   Humanize Healthcare with a Lasting Impression
October 19, 2011 - Issue 41
   Word of Mouth Works Best When Hospitals Listen
October 12, 2011 - Issue 40
   6 Ways to Drive Patient Volume, Revenue
October 5, 2011 - Issue 39
   Claiming Marketing’s Seat in the C-Suite
September 28, 2011 - Issue 38
   Easing Patient Fears Can Raise HCAHPS Scores
September 21, 2011 - Issue 37
   Jury’s Still Out On QR Codes
September 14, 2011 - Issue 36
   How the Right Words Can Deliver a 6-Figure Payoff
September 7, 2011 - Issue 35
   Playing to Win Patient Engagement
August 31, 2011 - Issue 34
   Disasters Test Hospital Social Media Strategies
August 24, 2011 - Issue 33
   Gut-Grabbing Messages: What Makes an Impression?
August 17, 2011 - Issue 32
   What Women Want...From Healthcare
August 10, 2011 - Issue 31
   Show, Don’t Tell Patient Experience
August 3, 2011 - Issue 30
   Low Health Literacy, High Health Costs
July 27, 2011 - Issue 29
   Google+ Twitter Equals Marketing Opportunity
July 20, 2011 - Issue 28
   ACOs Widen Marketing’s Scope
July 13, 2011 - Issue 27
   Marketing a Merger: Assessing the Brand, Forming a Culture
June 29, 2011 - Issue 26
   HFMA: Integration Takes Teamwork, Communication
June 22, 2011 - Issue 25
   Hospitals Deliver Mixed Messages on Wellness
June 15, 2011 - Issue 24
   Physician Recruiters Share Alternative Strategies
June 8, 2011 - Issue 23
   Don't Let Marketing Language Mislead Patients
May 25, 2011 - Issue 21
   Healthcare Mobile Apps Made Easy
May 18, 2011 - Issue 20
   Humor’s Role in Healthcare Marketing
May 11, 2011 - Issue 19
   Is Social Media an Effective Healthcare Marketing Tool?
May 4, 2011 - Issue 18
   Inside Tips on Marketing Hospital Services to Boomers
April 27, 2011 - Issue 17
   Big Marketing on a Small Budget
April 20, 2011 - Issue 16
   Physician Referrals: A Marketer’s Goldmine
April 13, 2011 - Issue 15
   How to Get the Most from a Celebrity Hospital Visit
April 6, 2011 - Issue 14
   Googled: How One Hospital Boosted Its Search Results
March 30, 2011 - Issue 13
   Hospital Marketing Costs Remain Cause for Concern
March 23, 2011 - Issue 12
   Hospitals Offer Amenities to Drive Patient Volume
March 16, 2011 - Issue 11
   Michigan Hospitals Open Senior EDs
March 9, 2011 - Issue 10
   Lap-Band Surgery Campaign Thin on Info, Says LAPHD
March 2, 2011 - Issue 9
   CA Hospitals Promote Breastfeeding Programs
February 23, 2011 - Issue 8
   Cities Collaborate to Build Healthcare Corridors
February 16, 2011 - Issue 7
   Disney Reaches Into Maternity Wards
February 9, 2011 - Issue 6
   Super Bowl Ads Kick Off Hospital Chain Campaign
February 2, 2011 - Issue 5
   Fast-Service Guarantee Works for Texas Hospitals
January 26, 2011 - Issue 4
   Hospitals Host Mammogram 'Parties'
January 19, 2011 - Issue 3
   Michigan Hospital Looks for Patients North of the Border
January 12, 2011 - Issue 2
   ED Services Still a Selling Point in 2011
January 5, 2011 - Issue 1
   Sutter Health Offers Mobile Tool to Drive Business