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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. Subscribe to the Newsletter
December 28, 2011 - Issue 49
    What’s in a Name? Your Organization’s Identity
December 14, 2011 - Issue 48
    Smartphone Apps Bolster Patient Engagement
December 7, 2011 - Issue 47
    Partner With Retail Clinics to Boost Brand, Downstream Revenue
November 30, 2011 - Issue 46
    3 Keys to Recruiting Employed Physicians
November 16, 2011 - Issue 45
    4 YouTube Best Practices for Healthcare Marketers
November 9, 2011 - Issue 44
    Virtual Call to Action Rallies Community Support
November 2, 2011 - Issue 43
    3 Takeaways from an EHR Internal Communications Strategy
November 2, 2011 - Issue 43
    3 Takeaways from an EHR Internal Communications Strategy
October 26, 2011 - Issue 42
    Humanize Healthcare with a Lasting Impression
October 19, 2011 - Issue 41
    Word of Mouth Works Best When Hospitals Listen
October 12, 2011 - Issue 40
    6 Ways to Drive Patient Volume, Revenue
October 5, 2011 - Issue 39
    Claiming Marketing’s Seat in the C-Suite
September 28, 2011 - Issue 38
    Easing Patient Fears Can Raise HCAHPS Scores
September 21, 2011 - Issue 37
    Jury’s Still Out On QR Codes
September 14, 2011 - Issue 36
    How the Right Words Can Deliver a 6-Figure Payoff
September 7, 2011 - Issue 35
    Playing to Win Patient Engagement
August 31, 2011 - Issue 34
    Disasters Test Hospital Social Media Strategies
August 24, 2011 - Issue 33
    Gut-Grabbing Messages: What Makes an Impression?
August 17, 2011 - Issue 32
    What Women Want...From Healthcare
August 10, 2011 - Issue 31
    Show, Don’t Tell Patient Experience
August 3, 2011 - Issue 30
    Low Health Literacy, High Health Costs
July 27, 2011 - Issue 29
    Google+ Twitter Equals Marketing Opportunity
July 20, 2011 - Issue 28
    ACOs Widen Marketing’s Scope
July 13, 2011 - Issue 27
    Marketing a Merger: Assessing the Brand, Forming a Culture
June 29, 2011 - Issue 26
    HFMA: Integration Takes Teamwork, Communication
June 22, 2011 - Issue 25
    Hospitals Deliver Mixed Messages on Wellness
June 15, 2011 - Issue 24
    Physician Recruiters Share Alternative Strategies
June 8, 2011 - Issue 23
    Don't Let Marketing Language Mislead Patients
May 25, 2011 - Issue 21
    Healthcare Mobile Apps Made Easy
May 18, 2011 - Issue 20
    Humor’s Role in Healthcare Marketing
May 11, 2011 - Issue 19
    Is Social Media an Effective Healthcare Marketing Tool?
May 4, 2011 - Issue 18
    Inside Tips on Marketing Hospital Services to Boomers
April 27, 2011 - Issue 17
    Big Marketing on a Small Budget
April 20, 2011 - Issue 16
    Physician Referrals: A Marketer’s Goldmine
April 13, 2011 - Issue 15
    How to Get the Most from a Celebrity Hospital Visit
April 6, 2011 - Issue 14
    Googled: How One Hospital Boosted Its Search Results
March 30, 2011 - Issue 13
    Hospital Marketing Costs Remain Cause for Concern
March 23, 2011 - Issue 12
    Hospitals Offer Amenities to Drive Patient Volume
March 16, 2011 - Issue 11
    Michigan Hospitals Open Senior EDs
March 9, 2011 - Issue 10
    Lap-Band Surgery Campaign Thin on Info, Says LAPHD
March 2, 2011 - Issue 9
    CA Hospitals Promote Breastfeeding Programs
February 23, 2011 - Issue 8
    Cities Collaborate to Build Healthcare Corridors
February 16, 2011 - Issue 7
    Disney Reaches Into Maternity Wards
February 9, 2011 - Issue 6
    Super Bowl Ads Kick Off Hospital Chain Campaign
February 2, 2011 - Issue 5
    Fast-Service Guarantee Works for Texas Hospitals
January 26, 2011 - Issue 4
    Hospitals Host Mammogram 'Parties'
January 19, 2011 - Issue 3
    Michigan Hospital Looks for Patients North of the Border
January 12, 2011 - Issue 2
    ED Services Still a Selling Point in 2011
January 5, 2011 - Issue 1
    Sutter Health Offers Mobile Tool to Drive Business

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