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HealthLeaders Media Marketing Weekly

HealthLeaders Media Marketing Weekly guides you through the complex and constantly-changing field of healthcare marketing. It provides you with the latest news, expert tips and analysis, updates on hot trends and a featured marketing 'campaign of the week' from one of your industry peers. December 19, 2012 - Issue 50
   In Defense of Hospital Ad Spending December 12, 2012 - Issue 49
   How to Train Physicians on Patient Experience December 5, 2012 - Issue 48
   Cancer Center's 'Gangnam Style' Video Goes Viral November 28, 2012 - Issue 47
   Four Powerful Service Line Marketing Tactics November 14, 2012 - Issue 46
   Real Patient Experience Doesn’t Show Up in HCAHPS Scores November 7, 2012 - Issue 45
   How Hospitals Engage Seniors Online October 31, 2012 - Issue 44
   A Colonoscopy Campaign for Gilligan’s Island Watchers October 24, 2012 - Issue 43
   3 Innovative Breast Cancer Awareness Efforts October 17, 2012 - Issue 42
   Las Vegas Hotel Bets on Health, Wellness October 10, 2012 - Issue 41
   This is Healthcare Image Management Done Right October 3, 2012 - Issue 40
   4 Ways to Engage with Patients, Nutritionally September 26, 2012 - Issue 39
   Upside of Hospital Downsizing is More Focused Care September 19, 2012 - Issue 38
   4 Reasons Hospitals Must Dive Into Social Media September 12, 2012 - Issue 37
   Boosting Hospital Fundraising Through Song September 5, 2012 - Issue 36
   How a Big-Time Hospital Creates a Small-Town Patient Experience August 29, 2012 - Issue 35
   Gundersen Revs Population Health Initiatives August 22, 2012 - Issue 34
   3 Mobile Strategies for Growing Hospital Market Share August 15, 2012 - Issue 33
   3 Secrets to Successfully Marketing Robotic Surgery August 8, 2012 - Issue 32
   After Infections, Hope for Exeter Hospital August 1, 2012 - Issue 31
   Grow Hospital Volume and Revenue with Employee Care July 25, 2012 - Issue 30
   Hospitals Tie In to Olympics' Goodwill July 18, 2012 - Issue 29
   Goodbye, Physician Relations; Hello, Business Growth July 11, 2012 - Issue 27
   A Crash Course in Crisis Communications June 27, 2012 - Issue 26
   3 Ways to Power Up Word-of-Mouth Marketing June 20, 2012 - Issue 25
   Turn Tech-Savvy Providers into Marketing Allies June 13, 2012 - Issue 24
   Celebrity Ties Benefit Hospitals—When Alignment is Right June 6, 2012 - Issue 23
   3 Ways Green Hospital Initiatives Aid Marketing Efforts May 30, 2012 - Issue 22
   What Mad Men Can Teach Hospital Marketers May 23, 2012 - Issue 21
   Luxury Hospital Facilities Put Patient Experience First May 16, 2012 - Issue 20
   As Twitter Matures, Hospitals Harness its Power May 9, 2012 - Issue 19
   4 Strategies to Improve the Patient Experience May 2, 2012 - Issue 18
   Hike Referrals with Physician Liaisons April 25, 2012 - Issue 17
   Community Engagement Roles Here to Stay April 18, 2012 - Issue 16
   Hospital Hypocrisy on Sponsorship Must End April 11, 2012 - Issue 15
   How iPads Improve the Patient Experience April 4, 2012 - Issue 14
   Hospitals Find their Place on Pinterest March 28, 2012 - Issue 13
   Best Hospital Websites Put Patients First March 21, 2012 - Issue 12
   What's Your Multilingual Online Strategy? March 14, 2012 - Issue 11
   Marketing Know-How Revs Physician Recruitment Strategy March 7, 2012 - Issue 10
   Promoting Your Hospital’s HIT Capabilities, Creatively February 29, 2012 - Issue 9
   How SEO Boosts Web Traffic, Patient Appointments February 22, 2012 - Issue 8
   4 Steps to a Dynamic Facebook Presence February 15, 2012 - Issue 7
   3 Ways to Strive for Service Excellence February 8, 2012 - Issue 6
   Marketing Health Coach Services February 1, 2012 - Issue 5
   Patient Loyalty Programs Show Their True Value January 25, 2012 - Issue 4
   Using Groupon to Attract Lifelong Patients January 18, 2012 - Issue 3
   Giving Every Patient the Beyoncé Experience January 11, 2012 - Issue 2
   Doc-Style Campaign Surpasses Deep-Pocket Competitors January 4, 2012 - Issue 1
   5 New Year’s Resolutions for Hospital Marketers