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Healthcare Marketing Advisor, January 2008
Inside:
Wound care builds revenue for hospitals
Honors and ideas highlight first Marketing Awards
Small hospital creativity shines in video contest
To reach men, talk to their wives
Service lines and physician relations . . . together?
HMA 2007 index
Notes
Six questions to help ease the pressure to advertise
Market strategy
Wound care builds revenue for hospitals
by Maureen O. Larkin
As the number of Americans with diabetes and other chronic conditions increases, hospitals have found that wound care centers and hyperbaric medicine are new ways for them to increase revenue and better meet patients' needs.
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