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Healthcare Marketing Advisor, January 2008

Inside:

Wound care builds revenue for hospitals

Honors and ideas highlight first Marketing Awards

Small hospital creativity shines in video contest

To reach men, talk to their wives

Service lines and physician relations . . . together?

HMA 2007 index

Notes

Six questions to help ease the pressure to advertise


Market strategy

Wound care builds revenue for hospitals

by Maureen O. Larkin

As the number of Americans with diabetes and other chronic conditions increases, hospitals have found that wound care centers and hyperbaric medicine are new ways for them to increase revenue and better meet patients' needs.

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