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Healthcare Marketing Advisor, February 2008
Inside:
What is your brand really worth?
Big city names head west to community hospitals
Hospitals find success through strategic affiliations
Cleveland Clinic's 'Letters' campaign puts patients first
Trends for the new year
Patient safety: On the marketing and strategic radar screen
Notes
A whole-hospital welcome
Branding
What is your brand really worth?
Research shows your brand may help attract high-deductible plan patients
by Maureen O. Larkin
If given a choice, would consumers choose a hospital based strictly on cost?
What, if any, effect would a hospital's brand have on their decisions?
Would a hospital with a strong brand be able to charge more for certain procedures?
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