What is your brand really worth?
If given a choice, would consumers choose a hospital based strictly on cost? What, if any, effect would a hospital's brand have on their decisions? Would a hospital with a strong brand be able to charge more for certain procedures? Would charging more for certain procedures allow a hospital to meet its operating expenses? Advocate Health Care, a 10-hospital system based in Oak Brook, IL, sought to find the answers to these questions last year in a study it conducted with Livonia, MI-based consultants Market Strategies.
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- Some Cancer Hospitals' Quality Data Will Soon Be Public
- CA Powers Up $80M HIE to 'Create Value in the Data'
- TJC Warns Hospitals of Deadly Medical Tubing Mistakes
- 3 Traits Personality Assessments Can't Reveal
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- Consumerism Drives Healthcare Branding, Rebranding Efforts