What is your brand really worth?
If given a choice, would consumers choose a hospital based strictly on cost? What, if any, effect would a hospital's brand have on their decisions? Would a hospital with a strong brand be able to charge more for certain procedures? Would charging more for certain procedures allow a hospital to meet its operating expenses? Advocate Health Care, a 10-hospital system based in Oak Brook, IL, sought to find the answers to these questions last year in a study it conducted with Livonia, MI-based consultants Market Strategies.
- EHR Systems 'Immature, Costly,' AMA Says
- Better HCAHPS Scores Protect Revenue
- Narrow Networks Cut Costs, Not Quality, Economists Say
- Anthem Blue Cross, 7 CA Health Systems Create New Challenger, Business Model
- Interstate Medical Licensure Effort Advances
- CEO Exchange: Preparing for Population Health
- 'Early Offer' Malpractice Programs May Spur Reform
- How to Build a Health Plan from Scratch
- Data Points to Boom in Private HIX
- 3 Strategies for Retaining Millennial Employees