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Healthcare Marketing Advisor, April 2008
Inside:
Fundraising, marketing, and the privacy rule
What can healthcare marketers learn from other industries?
A Marketer's Guide to Brand Strategy: Three branding myths
Emerging market opportunity: Musculoskeletal services
Teamwork helps build relationships with physicians
A positive spin helps improve communication, satisfaction
Privacy
Fundraising, marketing, and the privacy rule
Understand what you can and cannot do to comply with HIPAA
Many healthcare marketers are confused about HIPAA's rules regarding fundraising and other marketing efforts. And although patient authorization is not necessary when using protected health information (PHI) for treatment, payment, or healthcare operations, it is usually a requirement for other purposes-especially marketing. Enforcement has been lax, but providers who engage in fundraising activities or market services and programs directly to patients must thoroughly understand the rules nonetheless.
- Patient Harm Data to Remain on Medicare's Hospital Compare Site
- Quiet ORs Better for Patient Safety
- Tavenner Confirmed as CMS Administrator
- Leapfrog Hospital Safety Scores 'Depressing'
- CMS Seeks to 'Rapidly Reduce' Medicare Spending with $1B in Grants
- Building a Better Healthcare Board
- Hard-Nosed About Physician Teamwork
- Healthcare Leaders Sound Off on Organized Labor
- Case Study: Advance Care Conversations
- Esther Dyson's Population Health Dream
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