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Healthcare Marketing Advisor, April 2008
Inside:
Fundraising, marketing, and the privacy rule
What can healthcare marketers learn from other industries?
A Marketer's Guide to Brand Strategy: Three branding myths
Emerging market opportunity: Musculoskeletal services
Teamwork helps build relationships with physicians
A positive spin helps improve communication, satisfaction
Privacy
Fundraising, marketing, and the privacy rule
Understand what you can and cannot do to comply with HIPAA
Many healthcare marketers are confused about HIPAA's rules regarding fundraising and other marketing efforts. And although patient authorization is not necessary when using protected health information (PHI) for treatment, payment, or healthcare operations, it is usually a requirement for other purposes-especially marketing. Enforcement has been lax, but providers who engage in fundraising activities or market services and programs directly to patients must thoroughly understand the rules nonetheless.
- ICD-10 Coding Uncovers Higher Rate of Fatal Falls Among Seniors
- Mapping Out Revenue-Cycle Solutions
- Will Maryland's Rate Shift Send Tremors Around the Country?
- MO Hospitals Review Highlights Value of Disaster Preparedness
- Medical Boards Step Up Disciplinary Actions
- E-book Revolution Changes, Challenges Healthcare
- Best Healthcare Leaders Know When to Exit
- FL Hospital Vendors Sentenced in Bribery Scheme
- Aetna Building National ACO Network
- Eat Healthful Food...If You Can Find It
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