This is an excerpt from a member-only article. To read the article in its entirety, please login or subscribe.

Editor's note: Healthcare Marketing Advisor is pleased to introduce a new feature: Ask the Experts. Each month, we'll ask our advisory board members to answer a question about hospital and health system marketing. This month, we asked the board, "What tactics and best practices can healthcare marketers borrow from marketers in other industries?" Their answers follow.