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Healthcare Marketing Advisor, May 2008
Inside:
Wellness programs a ‘gateway’ to new patients
Color and characters pump campaigns’ hearts
Why is marketing cancer/oncology services so difficult?
Using incentives to ignite consumer-directed healthcare
Connecting leaders and physicians
Consumer revolution, evolution, or devolution?
A marketing event with heart-and diamonds
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- Uncompensated Care Faces a Double Hit in Some States
- Hospital Pricing Transparency a Marketing Game Changer
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