Healthcare Marketing Advisor, June 2008

Inside:

Relationships key to reaching cultural groups

High employee morale leads to high patient satisfaction

Smart sales skills are the best tools for selling physicians

Talking to consumers can take your Web site to new levels

How to fix an underperforming healthcare Web site

Fix your image in three steps

Fusing Fort HealthCare’s branding

Consumerism, your call center, and the new consumer

What if we had universal health coverage in the United States?

Idol event showcases talent, hospital’s mission