Relationships key to reaching cultural groups
You’ve spent thousands on radio and television advertisements, hired bilingual employees, and translated parts of your Web site into Spanish, but you just can’t seem to reach the growing Hispanic population in your hospital’s service area.
This scenario is becoming more and more common for hospital marketers as the U.S. immigrant population grows. Hoping to reach out to the whole community, marketers in urban and rural settings are using the marketing tools that have been most successful to them in reaching the mainstream population—but to no avail.
- CEO Exchange: Preparing for Population Health
- Advocate, NorthShore Deal Would Create 16-Hospital System
- Interventional Radiology No Longer a Sub-Specialty
- Top Reason for Nurse Turnover: Managers
- CEO Exchange: Pressure is On to Partner, Drive Quality
- Power of price: In South FL and the nation, healthcare costs often are shrouded in secrecy
- 3 Strategies for Retaining Millennial Employees
- Two NY hospitals to offer free hip and knee replacement surgeries for qualifying patients in December
- Hospital mergers may lead to higher prices
- Healthcare data of 1 million NJ patients compromised since 2009