Talking to consumers can take your Web site to new levels

Emory Healthcare has always done a good job of communicating its brand through traditional media, said Sandra Mackey, executive director of marketing at the Atlanta-based health system, but until fall 2007, its Web site told a different story.

“Our Web site didn’t reflect a clear execution of Emory’s brand. We had to rethink how we reach consumers through the use of new media,” Mackey said during the April 3 HealthLeaders Media Webcast “Five Easy-to-Use New Media Options for Healthcare Marketers.”