How to fix an underperforming healthcare Web site

Everyone knows that having a Web site is absolutely necessary in today’s healthcare industry, but did you know that only three out of every 10 Web sites launched are a success? Too often, the culprit is a simple lack of understanding of exactly who the audience is and what they want to accomplish online—a very costly mistake. An underperforming Web site can be a huge drain of time, resources, and money, and can even send the wrong message to your patients and physicians. So it’s best to fix it now, before any more money flies out the window.