The Doctor's Office, July 2008

Inside:

Realize the potential convenience of new media

Understand types of referral sources to reach out in the right way

Tips to ensure your marketing stays HIPAA-compliant

Five steps to capture more self-pay revenue in your practice

Find effective marketing from the right practice administrator

The breakroom: Don’t print brochures simply because you should have them

Focus group veterans share their secrets

Try humor to reach the next generation of patients

Team building retreats: A time for renewal, reflection

Use exchange-traded funds to build a diversified portfolio

Three rules for making an expert’s opinion work for you