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Healthcare Marketing Advisor, July 2008

Inside:

Striving to turn searchers into patients

Why is healthcare so behind in Web 2.0?

International hospitals win patients with quality, experience

CMS’ Hospital Compare ad tops list of bad ads

What’s your ‘red letter’ day?

In a sea of controversy, blogs can be life rafts

Does your marketing have the energy of lightning?

Everyone wants to grow, but is the potential there?

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