Why is healthcare so behind in Web 2.0?

Editor’s note: In each edition of Healthcare Marketing Advisor, we ask our advisory board members to answer a question about hospital and health system marketing. This month, we asked the board: “There’s a lot of talk in the general marketing industry of marketing being ready to move out of Web 2.0 (the use of blogs, wikis, and social networking sites) and into the next phase. Yet many in healthcare are still struggling to implement these Web 2.0 tools into their Web sites. Why do you think this is? Do you think healthcare will ever catch up?”