International hospitals win patients with quality, experience

It used to be that hospitals had to worry only about the competition across town, but as healthcare costs rise and world travel gets easier, international hospitals are marketing to your patients, and their promises of low cost and high quality may take away some of your market share.

It’s called medical tourism, which you may have heard about in the news or on Internet ads. Hospitals in developing countries promise top-notch healthcare in tourist destinations—often at a cost much lower than the patient would pay at a U.S. hospital.