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Healthcare Marketing Advisor, August 2008
Inside:
Online wait times give patients a say in their care
The battle for healthcare marketing’s holy grail
Hospital’s grassroots campaign sways state legislature
How to get past the physician gatekeeper
To catch a branding thief
Will new info change how you market the ED?
Know your market, collect the right data to grow your event
From the other side of the gurney
Most Viewed
Most Emailed
- $6.4B Henry Ford, Beaumont Merger Failed on Cultural Hurdles
- House Lawmakers Grill CMS Over Health Exchange Navigators
- Fortunately, Angelina Jolie Isn't On Medicare
- Don't Let Nurses Sink Your Bottom Line
- How Chargemaster Data May Affect Hospital Revenue
- Uncompensated Care Faces a Double Hit in Some States
- Insurer's App Aims to Lower Healthcare Costs, Securely
- ED Physicians Key to Half of Hospital Admissions
- Hospital Pricing Transparency a Marketing Game Changer
- Primary Care Docs Average More Hospital Revenue Than Specialists
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