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Healthcare Marketing Advisor, September 2008
Inside:
Behind waiting room lines
Should marketers abandon the practice of mystery shopping?
Creating a real community via the virtual world
Boomers: Don’t advertise to them, engage them
Changing a culture of optionality to one of accountability
Be careful not to neglect your ‘regulars’
Internet tool puts quality on the map
Most Viewed
Most Emailed
- ICD-10 Coding Uncovers Higher Rate of Fatal Falls Among Seniors
- Mapping Out Revenue-Cycle Solutions
- Will Maryland's Rate Shift Send Tremors Around the Country?
- MO Hospitals Review Highlights Value of Disaster Preparedness
- Medical Boards Step Up Disciplinary Actions
- E-book Revolution Changes, Challenges Healthcare
- Best Healthcare Leaders Know When to Exit
- FL Hospital Vendors Sentenced in Bribery Scheme
- Aetna Building National ACO Network
- Eat Healthful Food...If You Can Find It
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