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Healthcare Marketing Advisor November 2008

Inside:

Off-limits advertising

When—and when not—to blitz

Strong support, financials can help a hospital stay independent

Do you use CMS data in your marketing? If not, why not?

Marketing to boomer women

Announcing the winners of the 2008 HealthLeaders Media Marketing Awards

Marketing mortality rates

Campaign Spotlight

Manicures, massages, and mammograms

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