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Healthcare Marketing Advisor November 2008
Inside:
Off-limits advertising
When—and when not—to blitz
Strong support, financials can help a hospital stay independent
Do you use CMS data in your marketing? If not, why not?
Marketing to boomer women
Announcing the winners of the 2008 HealthLeaders Media Marketing Awards
Marketing mortality rates
Campaign Spotlight
Manicures, massages, and mammograms
Most Viewed
Most Emailed
- $6.4B Henry Ford, Beaumont Merger Failed on Cultural Hurdles
- House Lawmakers Grill CMS Over Health Exchange Navigators
- Fortunately, Angelina Jolie Isn't On Medicare
- Don't Let Nurses Sink Your Bottom Line
- How Chargemaster Data May Affect Hospital Revenue
- Insurer's App Aims to Lower Healthcare Costs, Securely
- Uncompensated Care Faces a Double Hit in Some States
- ED Physicians Key to Half of Hospital Admissions
- Primary Care Docs Average More Hospital Revenue Than Specialists
- Hospital Pricing Transparency a Marketing Game Changer
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