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The Doctor’s Office February 2009

Inside

When colleagues clash

Marketing to moms, wives, daughters, and friends

Expert advice for meeting payers halfway

How practices can adopt the patient-centered Planetree model

Relationships matter: Making vendors want to help you

Vaccine storage dos and don’ts

Physician job sharing: Is it right for you?

Doctor, you’re a business owner, too!

Create symbiotic and ethical physician-vendor relationships

The benefits of hospitals as practice partners

Is it okay to play favorites with hospitalists?

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