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Conduct an efficient and constructive SWOT analysis

Many doctors would classify the current economic downturn as a threat to their business. But others, even within the same practice, might view the financial climate as an opportunity for growth. In the end, the important fact isn’t how the situation is labeled, but that physician leaders are talking about it. And they are more likely to discuss what’s going on in- and outside their office if their practice conducts an analysis of its strengths, weaknesses, opportunities, and threats (SWOT).