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Personal branding 101 for physicians

It’s time to set down the stethoscope and put away the balance sheet. Pull on your marketing boots—we’re going branding. First, let’s start with some basic terminology.

What is a brand?

Is a brand:

a. A business’ reputation

b. A category of products you offer

c. The way business is conducted

d. Your logo and tagline

e. All of the above