How lifestyle management coaches can improve physician practices’ bottom line

In one of my favorite sections of David McCullough’s biography of John Adams, the author relates a vivid scene of Adams and Benjamin Franklin about to share a room in Newark, NJ, and not being very happy about the prospect. They argued over whether to keep the window open. Adams, saddled with a head cold, didn’t want any part of the chilly night air, whereas Franklin enthusiastically sought out the fresh air. In the end, Franklin won; the window was left open through the night.