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New patients: A physician's most valuable resource

Maintaining a healthy practice requires new patients-jewels treasured by most practices and specialty groups. However, the busiest primary care practices are often tempted to close to new patients simply out of necessity. This is a dangerous and short-sighted decision that, over time, will cause a decline in visit volume and reimbursement. Your established patients will age, move out of the area, or choose to go to other providers.