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Approval gives organizations marketing edge With the increased public focus on healthcare quality and the fact that state legislatures are considering laws regulating certain treatments, more hospitals are considering Joint Commission on Accreditation of Healthcare Organization (JCAHO) disease-specific certifications. The public can now access Medicare quality data on treatments such as heart attack care online at www.hospitalcompare.hhs.gov. Some states have either passed or are considering laws that would require emergency medical services (EMS) to transport stroke patients to certified stroke care centers, which could force more organizations to seek JCAHO certification.