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Ten entrepreneurial steps to enhance hospitals’ long-term sustainability

When given a chance to think deeply about long-term viability, hospital CEOs point to three major barriers to success: lack of access to sufficient capital, difficulty in identifying financially attractive but untapped patients, and the presence of a strong competitor with an established brand name. Unfortunately, most solutions to these barriers are overused and, for that reason, have a limited effect. Breaking though the barriers to long-term viability requires a fresh perspective and an entrepreneurial attitude. In this article, we’ll talk about 10 entrepreneurial approaches that will help your organization not just work around obstacles, but obliterate them.