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Pay for performance gets results and spurs development

Marketing executives who want to position their healthcare organization as the high-quality choice for consumers should carefully track the evolution of the CMS/Premier Hospital Quality Incentive Demonstration (HQID). More than 270 hospitals across the United States are participating in this three-year demonstration project. Designed to improve the quality of inpatient care, it’s being touted as the future of hospital reimbursement.