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In today's consumer-oriented market, many patients-as many as six million per day1-use the Internet to research doctors and find healthcare information. Most physicians understand the importance of the Internet as a tool to reach patients. Case in point, many practices have created Web sites to establish a professional Web presence. But how often have you thought about your personal Web presence? When searching the Internet, people tend to look for a physician by name, not by affiliated practice, says Rosmarie Nelson,2 a practice management consultant from Syracuse, NY.