Communicate your brand with color
Let's face it: If you pick a paint color called Solar Flare for your bedroom wall and it's not quite what you expected, it's no big deal. You can always pick up a quart of Colorado Sunset, paint over the unwanted color, and no one will be the wiser. But you don't have that luxury when you create a Web site. You design, develop, test, and then publish. Once the site is live, visitors will form immediate impressions based on what they see. If they see the color red, they may associate it with anger. If they see colors that aren't associated with your brand, they may be confused. In short, you must be confident that the colors on your site send the intended message.
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Some Cancer Hospitals' Quality Data Will Soon Be Public
- CA Powers Up $80M HIE to 'Create Value in the Data'
- TJC Warns Hospitals of Deadly Medical Tubing Mistakes
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- 3 Traits Personality Assessments Can't Reveal
- The secret committee behind our soaring healthcare costs