Are you ready for the next big thing in under-65 individual health insurance marketing?
In recent years, there has been a steady decline in employer-sponsored health coverage. The trend in healthcare is for companies to shift more and more of the responsibility for the cost and quality of care to their employees. As a result, many consumers are faced with higher costs and a larger share of the healthcare burden. The group of individuals who are not covered by employer-sponsored health plans, due to affordability alone, continues to grow. It no longer consists of the more obvious segments-people who are self-employed, retired, or recent college graduates-but now also includes those for whom the cost of traditional health insurance options is simply too high.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- Half of All Primary Care, Internal Medicine Jobs Unfilled in 2013
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- Carondelet to Pay $35M to Settle Fraud Allegations
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- Some Cancer Hospitals' Quality Data Will Soon Be Public
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- 3 Traits Personality Assessments Can't Reveal
- CA Powers Up $80M HIE to 'Create Value in the Data'