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Consumer-driven plans make for new provider-patient marketing opportunities

One of the consequences of the consumer-driven healthcare movement and the rising number of health savings accounts (HSA) is a new patient-provider relationship. There are a host of patient satisfaction pitfalls and marketing opportunities to consider-from taking patients' phone calls to ensuring their privacy to negotiating prices. Providers need to craft a system for managing this emerging relationship, said Max Reiboldt, managing partner and CEO of Alpharetta, GA-based The Coker Group. Reibold spoke during a recent HCPro audioconference about the effect of consumer-driven care on healthcare providers.