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Market your practice by mailing a patient newsletter

Editor's note: This is the second in a two-part series on how publishing a newsletter can help your practice. Last month, we explored how to use an internal newsletter to communicate with and educate staff and physicians. This month, we show you the benefits of sending a newsletter to patients. Open up the Spring Health & Wellness News, the patient newsletter published by Massachusetts-based Lahey Clinic, and you'll find useful health information, such as warning signs for a stroke, as well as questions and answers about painful bladder syndrome. The newsletter provides a valuable community serv-ice for its readers, informing them of potential health threats and information about possible medical treatments, says Scott Hartman, director of communications and marketing at Lahey Clinic. But it also serves another function-to help the clinic communicate with patients on a regular basis and market its services.