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Leader and physician: Strategies for the new relationship

The hospital CEO's handbook on physician relations used to be relatively straightforward. All CEOs really had to do was meet with the clinical staff leaders every now and then. Then physicians realized that they didn't need the hospital quite as much. CEOs suddenly found themselves balancing a complex string of relationships with key physician partners. Physicians became powerful-in some cases so powerful that CEOs had to start making concessions that seemed un-imaginable a few years earlier.