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Editor's note: This article is the first in a two-part series about improving patient perception of your medical practice. This month, we focus on how to implement a caller-friendly voice mail system and streamline appointment scheduling. Next month's article will focus on billing practices, patient paperwork, and structuring a productive workspace. The old saying "You never get a second chance to make a first impression" is true in every aspect of life, including your medical practice. In fact, in many cases your first impression might be your only impression.