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Unconventional campaigns can work for you

The Cartoon Network's guerilla marketing campaign for the movie Aqua Teen Hunger Force caused a terror scare in Boston. A Snickers TV advertisement featuring two auto mechanics ripping open their shirts and beating their chests when they find themselves about to lock lips after munching on two ends of the same candy bar was called homophobic. A suicide-prevention group criticized a General Motors commercial in which a quality-obsessed robot jumped off a bridge after making a mistake at work. Both the Snickers and GM ads-which originally aired during the Super Bowl-have since been pulled from the airwaves.