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Editor's note: This is part one of a two-part series about marketing to women. This month, we discuss research that shows why marketing to women is an effective way to reach consumers of all ages and genders. Next month, we'll talk to hospital marketers who have found success with a women-centered marketing model. When you're advertising a healthcare service-whether it's childcare services, women's health, or a prostate cancer screening-experts agree your marketing target should be women. Marketing a prostate screening to women? Yes. That's not a typo.