New media: Preemptive opportunity or potential distraction?
It is safe to say that since the dawn of the new millennium, there is more going on in new media than ever before. Blogs, vlogs, podcasts, vcasts, user-generated content, mobile marketing, social networking sites, and virtual communities all represent recent developments that are affecting the marketing landscape with new, "sexy" ways to reach consumers. This deluge comes on the heels of increasing fragmentation and some associated erosion in the use of traditional media-television, radio, newspapers, etc.-further complicating an already muddied landscape.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- 3 Traits Personality Assessments Can't Reveal
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- CHS Hacked, 4.5M Patient Records Compromised
- CFO Exchange: Healthcare Leaders Share 5 Innovative Ideas
- Carondelet to Pay $35M to Settle Fraud Allegations