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Like many medical groups across the country, administrators at Morton Plant Mease Primary Care (MPMPC), a 70-physician primary-care group in Clearwater, FL, faced a difficult decision when presented with the opportunity to participate in the CMS Physician Quality Reporting Initia-tive (PQRI), which begins July 1. On the one hand, participants are eligible for up to a 1.5% reimbursement bonus for simply reporting quality measures on a handful of procedures-something that is undoubtedly enticing to groups navigating a difficult financial environment.