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With all of the advertising avenues available to hospitals-radio, television, Internet, and yellow pages, to name a few-one of the more targeted mediums is enjoying increasing popularity: direct mail marketing to new movers. Whether a hospital system has years of expertise in direct mail campaigns-like Cleveland Clinic-or is a newcomer to the scene, advertisers and hospital administrators alike agree that as an advertising medium, direct mail is a low-cost, high-impact way to reach new movers.