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HCAHPS: Gung ho or ho hum?

As this newsletter hits your desk, there are just four months before the federal government posts results from the first Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS). The first nationwide measurement and public reporting of patient satisfaction levels is bound to have an effect on healthcare, but how much do you expect it to affect your job as a marketer? Depending on whom you talk to, the answer varies. There are hospital marketers who have detailed plans for how their department will respond to inquiries about their facility's HCAHPS scores.