Live from SHSMD: The More Things Change

So it turns out that marketers in specialty hospitals have the same questions as marketers in every other kind of healthcare organization. I learned this at the Society for Healthcare Strategy and Market Development's annual round-table luncheon on Thursday, a highlight of the group's annual conference, currently under way in Washington, DC. There were more than 100 tables at this year's event, each with a different topic of discussion, from branding to physician sales to marketing strategies for rural hospitals.

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